cosmetics and e-commerce - china, us

https://www.kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/China-Connected-Consumers-201510.pdf

50세 이상의 중국인은 온라인상품 구매를 거의 하지 않지만, 서비스는 구매한다.
소득수준이나 기술에 대한 적응 등은 관계가 없다.

http://www.bloomberg.com/news/articles/2016-03-25/china-changes-online-import-tax-rules-a-move-to-help-cosmetics

http://china-trade-research.hktdc.com/business-news/article/China-Consumer-Market/China-s-Cosmetics-Market/ccm/en/1/1X000000/1X002L09.htm


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http://www.businessinsider.com/e-commerce-and-the-future-of-retail-2015-slide-deck-2015-7

7-8%

amazon
walmart
sephora
walgreens
target

macys
cvs
ebay

Beauty and the E-Commerce Beast - A.T. Kearney

http://www.emarketer.com/Article/Better-Experience-Boosting-Beauty-Product-Ecommerce/1012754

And fashion, which is a good analog, is maybe five to seven years ahead of where beauty is.

http://www.emarketer.com/Article/Beauty-Beats-Drugstores-Ecommerce-Sales/1012686

http://www.sephora.com/

http://www.cosmeticsdesign.com/Market-Trends/M-commerce-and-marketing-pays-off-for-Urban-Decay-and-Sephora

http://cosmeticschinaagency.com/sephora-goes-online-in-china/

https://marketrealist.com/2016/03/beauty-companies-perform-calendar-4q15/